How might we compete on a low cost budget basis?
Selling cars through the internet isn't new, so to create impact on the audience, the digital strategy was focused on simplicity, usability, and fast & cheap implementation, building-up a new shared platform. In addition, we've implemented a hyper-targeted, localized ad campaign to maximize ROI.
Micro-site: CIRCULA . BARCELONA
A place where to buy and/or sell your car.
- Easy choices and few steps.
- Own cars catalogue.
- Partnership & thir party catalogue integration (with instant leasing approval!).
- Fully automated.
Up to 3k unique monthly visitors.
Fastest sales and consumer database growth among direct competitors.