Rethink the men’s spaces! Engage target consumers through physical and emotional expression of the brand.
Recovery of male space, which almost disappeared within the unisex environments. Boost sales and build loyalty.
From the client initial idea of a convenience store for men, to the creation of a new concept of space.
Exploit the retail 5D environment as a communication platform to engage target consumers through physical and emotional expression of the brand.
Work, Leisure, Sports, Grooming and Convenience Shop. All at the same place, for different moments, activities and needs.
For coffee meetings by day or watch the game of the year at night.
Gifts, gadgets, accessories and exclusive products for sport or travel.
Metrosexual or hipster? Doesn't matter! A perfect cut and shave for every style.
Consumables, novelties, lab, skin & hair care advice, and exclusive new products.