Flagship-Store Design


The barber shop

Rethink the men’s spaces! Engage target consumers through physical and emotional expression of the brand.

01.

Brief

Recovery of male space, which almost disappeared within the unisex environments. Boost sales and build loyalty.

02.

How might we retro-innovate and reimagine the men's space?

How could we create impact and loyalty for leading men's grooming products?

03.

Solution

From the client initial idea of a convenience store for men, to the creation of a new concept of space.

Flagship-Store:

Exploit the retail 5D environment as a communication platform to engage target consumers through physical and emotional expression of the brand.

Multi-functional space:

Work, Leisure, Sports, Grooming and Convenience Shop. All at the same place, for different moments, activities and needs.

The Raz-Bar

Raz-Bar

For coffee meetings by day or watch the game of the year at night.

The Shop

Store

Gifts, gadgets, accessories and exclusive products for sport or travel.

The Barber Shop

Barber

Metrosexual or hipster? Doesn't matter! A perfect cut and shave for every style.

The Shop

The shop

Consumables, novelties, lab, skin & hair care advice, and exclusive new products.

Where we are

Amsterdam
Barcelona
Bratislava
Madrid