is related to the human attribute. A desirable solution, one that people really need.
the availability of resources, technology and capacity to carry out the proposal.
the sustainable business model part, with a long-term significant contribution
How to avoid falling into the dark side when it comes to innovate?
development isn't disruptive to society itself
of the technology is what makes it disruptive
we turn ideas into circular economy is what matters
New technologies can expand the universe of possible design solutions, but it is empathy with people in their actual daily lives that is essential to great design and disruptive innovation.
We need to imagine different ways to redesign products or services with a circular economy attitude.
Waste is a huge problem. Did you know that 46 billion cigarette butts are tossed every year only in Spain? It's 140,000 of tons of cigarette butts.
Cigarette butt littering is not about smokers and the tobacco industry. It is a worldwide contamination issue, a toxic waste potentially diminishing our quality of life. And, interestingly enough, it is also a unique opportunity for innovation and value creation through circular design!
Imagine how to redesign products / services, solving food waste, packaging, programmed obsolescence, fast fashion, tech waste and increasing energetic consumption challenges.
Amsterdam
Barcelona
Bratislava
Madrid
